Wheat or White? This is the question a waitress asks you order a breakfast dish that includes toast. This is the decision you make in the grocery store about what to use for your kids sandwiches. What should you do?
A fascinating article in the Washington Post recently examined sales data in the bread category from Euromonitor. Since 2005 white bread consumption fell 20% while wheat consumption increased 70%.
Given this trend over the past decade, it’s unsurprising Wheat and Whole grain bread products outnumber White bread products 2.3x on the shelves.
So what do you buy your family? If you’re like most, you’re likely buying Wheat bread of some sort.