white vs wheat

White or Wheat Bread?

May 10, 2015
Bread

Wheat or White? This is the question a waitress asks you order a breakfast dish that includes toast. This is the decision you make in the grocery store about what to use for your kids sandwiches.  What should you do?

 

A fascinating article in the Washington Post recently examined sales data in the bread category from Euromonitor. Since 2005 white bread consumption fell 20% while wheat consumption increased 70%.

 

Given this trend over the past decade, it’s unsurprising Wheat and Whole grain bread products outnumber White bread products 2.3x on the shelves.

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So what do you buy your family?  If you’re like most, you’re likely buying Wheat bread of some sort.

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