white vs wheat

White or Wheat Bread?

May 10, 2015

Wheat or White? This is the question a waitress asks you order a breakfast dish that includes toast. This is the decision you make in the grocery store about what to use for your kids sandwiches.  What should you do?


A fascinating article in the Washington Post recently examined sales data in the bread category from Euromonitor. Since 2005 white bread consumption fell 20% while wheat consumption increased 70%.


Given this trend over the past decade, it’s unsurprising Wheat and Whole grain bread products outnumber White bread products 2.3x on the shelves.

Screen Shot 2015-05-07 at 3.08.02 PM


So what do you buy your family?  If you’re like most, you’re likely buying Wheat bread of some sort.

Tags: , ,

Comments are closed.