There are 173 brands of potato chips. What does this mean for you?
7 brands dominate
I looked at 173 brands ranging from the household names you know to boutique lines I had never heard of before. It really doesn’t matter.
These 7 brands own ~50% of the products on the market:
Another way to see this domination is the long tail in the brands with 1-10 offerings:
Lay’s, which is owned by PepsiCo’s Frito Lay division, is clearly the market leader, owning 16% of the products I examined:
Regional loyalty exists
This great post from Thrillist walks through the regional affinity for various potato chip brands.
What brands do you buy and why?